As a business I must admit that my social media advertising isn’t the best.  I don’t mean that in a negative way.  PCPrime has a website and this blog.  It also has a facebook page that I never update, a twitter account that is rarely used and a google plus page that I may not have setup all the way?

Social media, like many business buzzwords before it, can be looked at as a saving grace or as a fad.  Which one do you think it falls into?

For me I think it falls somewhere in the middle.  In terms of keeping your name out there it can help.  In terms of customer service I definitely receive better customer service as a consumer using twitter than I do from any other form of communication.

One can also get the viral effect.  In other words, word of mouth can spread fast.  Extremely fast.  The problem with that is not everything spreads as a viral campaign.  If you are not already known or you don’t catch that wave of sharing then how does one separate themselves from the rest of the pack?

For me, I think if a person is social in real life then they will be comfortable being social on the internet.  I believe the two are linked.  Several companies have come out and said that advertising on Facebook is a waste of money.   Facebook comes back and says it is because they are measuring click through rates and not brand awareness.  My distrust for facebook runs deep but I do agree with this statement.  I think that having your brand name out there and in front of the customer is very important but I don’t think it does anyone much good if you don’t have the positive word of mouth working for you.

A few weeks ago I responded to a Forbes post in where a young gentleman said he wouldn’t visit a facebook page unless one of three things happened.  Unsurprisingly all three things had the word “free” in it.  I’m all about open source and giving back but giving something away free can reduce the value of the service.  You don’t want to get in a price war you can’t win.  I’m not in the commodity business.

Back to the original question: which is more important? Website or facebook page?

I’ve seen a lot more businesses skipping the websites and going straight to a facebook page.  The content isn’t yours and you have to have a facebook account to view the page.  Why turn away potential clients by staying in a walled garden?

Websites are easy to put up and very reasonable these days.  I just wish more businesses would look at these concerns.  Certainly the answer to the question will be different for each business.  I for one would like to see more data.